Tuesday, October 14, 2008

StyleScout is Launching!!

Bypass the Mall and Find Fashion Locally - StyleScout Welcomes Seattle’s Stylish with 20% Discount at Top Local Boutiques

Finding that perfect outfit just got easier for Seattle shoppers with the launch of StyleScout, a free online community connecting stylish shoppers with local boutiques and friends for personalized fashion suggestions and advice.

SEATTLE, WA - October 15, 2008 – StyleScout, the first dedicated online community connecting stylish shoppers with the fashion experts at local boutiques, today announced it has launched to Seattle, Washington. Seattle shoppers can turn to StyleScout to find what to wear and where to get it, and save 20% at great Seattle boutiques for the first month. Whether one needs a swanky dress for a high society wedding or a stylish raincoat to brighten Seattle’s rainy weather, StyleScout delivers personalized fashion suggestions from the current inventory at some of the best boutiques in Seattle.

In celebration of our launch, StyleScout has teamed with over fifteen Seattle boutiques to offer 20% off purchases to shoppers that connect to the retailer through StyleScout. This special offer is for purchases made before November 15, 2008, and includes Seattle retailers Alhambra; Atsui Tokyo; Bossi & Ich Ky; Bouncing Wall; Clutch; Echo Road; Ella Mon; Encanto Barcelona; Fashion Ethic; La Rousse; Lemon Meringue; MOMO; Peridot; Petaline; Pink Ginger; Polite Society; SandyLew; and, Tweed. For list and complete details visit www.stylescout.com/seattle.

StyleScout understands that finding and choosing clothes can be a chore, particularly for special occasions when looking and feeling great take on elevated importance. People overwhelmingly prefer to shop for clothes offline so they can touch, try-on, and compare items, but they often experience frustration finding what they desire. This is especially true for those that bypass the malls for trendier offerings at local boutiques, with small, fast moving inventory, dispersed locations, and overall large numbers. StyleScout steps in to improve this experience by delivering the fashion expertise and inventory of the top fashion boutiques in Seattle right to shoppers’ fingertips, along with honest feedback from friends and the community – all before hitting the streets to shop.

Need some new style? Join StyleScout for free at www.stylescout.com with invitation code. Custom codes will be provided to media outlets upon request at the contact above. Boutiques wishing to participate can apply for an account at www.stylescout.com/merchants and will be screened against our criteria before activation.

About StyleScout

Founded in 2008, StyleScout helps fashion-conscious shoppers find great local boutiques to help them look and feel great, and enables boutiques to extend their fashion expertise past the front door to reach new customers. The concept is simple and works as follows: shoppers post what they need, boutiques respond with personal suggestions, friends provide advice on options, and shoppers then decide which stores to visit. StyleScout currently covers Seattle, WA, and has plans to expand to additional major metropolitan areas. For more information, visit www.StyleScout.com.


For further information contact:
Cory Toedebusch
cory@stylescout.com
773-960-6435

Want to check it out? Just go to the site and sign up for free with the invite code: TPP

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